AMAZON PRIME VIDEO UK
ALWAYS ON 2022-2024
Creating TikTok Magic to Entertain and Showcase Amazon Prime Hits!
In this role- as a mid weight creative, I was responsible for ideating and creating reactive content, as well as developing content for monthly TV and movie releases, including content ideation for talent interview shoots and premieres. The brief was to captivate and engage Gen-Z audiences by producing dynamic and relatable TikTok content that showcased the diverse range of shows and movies available on Amazon Prime Video.
Our objective was to boost awareness and drive engagement among this key demographic. Since beginning work on the account on 1 April 2022, we achieved 254 million organic views, 19 million organic engagements, and gained 708,000 new followers, producing 91 viral videos on TikTok. The latest quarter (2023) marked a record high for the account, with 4.7 million organic engagements and 66 million organic views, representing increases of 168% and 148%, respectively, above the benchmarks.
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Raise your hand if you have ever been personally victimised by Regina George ✋ #MeanGirls#PrimeVideo #ReginaGeorge #BestLinesRanked #Comedy#Romcom #Nostalgic
REACTIVE content examples
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Booktok is this what you had in mind while reading the After series? 😮💨🧎♀️ #afterseries #HardinScott
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Barbie would've paid for that cucumber water 🥒 ✨#MargotRobbie #BirdsofPrey #Barbie #MovieClips
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Jacob Elordi appreciation post 🤭 #JacobElordi #DeepWater#MovieRecommendations #PrimeVideo
Talent Shoots and Premiers
Road To A Million Premier
After Ever Happy Press Junket
eDITORIAL ALWAY ON CONTENT EXAMPLES
Examples of top performing content produced on a daily basis for the release of new shows and movies on Amazon Prime Video.