EBAY X LOVE ISLAND
Social Campaign 2024
the perfect pairing between PRE-LOVED FASHION AND REALITY TV.
On the eBay x Love Island project, I led the ideation and execution of both paid and organic content across multiple platforms, focusing on social strategy, design, and copywriting. Our aim was to promote eBay's "Free to Sell" clothes feature by highlighting the ease of selling, showcasing eBay's diverse fashion range, and appealing to Gen Z and Millennials with a modern, sustainable brand image.
We prioritised TikTok for trend-driven content and Instagram for high-quality imagery and engaging reels, collaborating with content creators (eBay Stylanders) to captivate our audience.
The campaign delivered outstanding results, with 195.4 million impressions and 98.3 million video views on paid social. Meta contributed 50.2 million impressions, while TikTok generated 47.5 million impressions. Organically, we created 114 posts that achieved 2.7 million impressions and 65,000 engagements, with several videos going viral. This project successfully engaged our target audience across platforms, aligning eBay's values with the vibrant world of Love Island and creating a compelling narrative for fashion-forward consumers.
All the girlies are looking ICONIC in this eBay pre-loved Rat & Boa set 🧡
#eBayxLoveIsland #LoveIsland
Organic content examples
Post Copy:
Lights, Camera, pre-loved Action!
Swipe for inspo and tap the link in bio to buy similar eBay pre-loved red carpet looks for under £20 😍 ✨
#eBayxLoveIsland #LoveIsland
Post Copy:
POV: the sisterhood of the eBay pre-loved Rat & Boa Dress 🧡 #eBayxLoveIsland #LoveIsland
Post Copy:
Just girly things ✨💗🥰 #eBayXLoveIslandAllStars #FashionFitForASecondChance#LoveIsland
Note: This was one of our viral TikTok’s
PAID content examples
Creator COLLABORATION examples
Briefs were shared with the creators, who then crafted content based on the provided guidelines.
Post Copy:
The fabulous @tashaghouri1 is here to remind you that it’s now *free to sell* on eBay. Time for that summer wardrobe refresh with a game of Stick or Sell ☀️ 🏝
#eBayxLoveIsland #LoveIsland